What the project is about?
The Brand Me (BAM) project is an Erasmus+ initiative aimed at supporting and enhancing the employability and professional development of young people. Its main objective is to improve the integration of young people into the labor market by equipping them with personal branding skills. The project seeks to reduce the employment mismatch, inspire youth to continue developing their careers, and promote the civic participation of European youth.
The project involves a partnership between organizations from Portugal, Romania, Lithuania, Italy, Austria, and Spain. These organizations have collaborated to develop materials, resources, and educational tools that address the needs identified by the project. The project also focuses on training youth workers and NEETs (Not in Employment, Education, or Training) in the field of personal branding.
To achieve its objectives, the Brand Me project has conducted national investigations in each partner country to identify and define the 12 personal branding, digital, and entrepreneurial skills necessary to support youth workers in training NEETs on the topic of personal branding. The project aims to provide young people with the knowledge and skills to effectively market themselves in the labor market, apply for better jobs, and compete in their chosen fields.
What is the purpose of conducting national investigations for the project?
The project partnership conducts national investigations for the Brand Me project in order to identify and define the 12 personal branding, digital, and entrepreneurial skills that are needed to support youth workers in training NEETs on the topic of personal branding.
These investigations are carried out in each partner country to gather information about the national context, analyze the needs of young people in relation to the labor market, and gather insights and recommendations from the partner organizations. The findings from these national investigations are then used to inform the development of materials, resources, and educational tools for the project.
How does the project aim to enhance personal branding skills among youth?
The Brand Me project aims to improve the employability and professional development of youth by enhancing their personal branding skills through the following steps:
- Training youth workers and NEETs (Not in Employment, Education or Training) in the field of personal branding: The project partnership consists of organizations from different countries that have joined efforts to train youth workers and NEETs in personal branding. They create materials, resources, and educational tools based on the needs identified by the project.
- Identifying and defining the 12 personal branding, digital, and entrepreneurial skills: The partnership conducts national investigations in their respective countries to identify and define the 12 training skills required for a successful career and personal brand growth. These skills are categorized into personal branding skills, digital skills, and entrepreneurial skills.
- Developing educational materials and resources: Based on the identified skills, the partnership develops educational materials and resources to train youth workers and NEETs. These materials are designed to meet the needs of young people in line with the current labor market.
- Promoting civic participation and increasing professionalism, recognition, and competitiveness: By enhancing personal branding skills, the project aims to promote the civic participation of European youth and increase their level of professionalism, recognition, and competitiveness in the labor market. Overall, the Brand Me project aims to support and strengthen youth employability and professional development by providing training in personal branding skills, which will facilitate their access and quality integration into the current labor market.
In conclusion, the Brand Me (BAM) project is dedicated to empowering and equipping young people with the necessary skills to excel in the labor market through personal branding. By conducting national investigations, the project partnership identifies and defines the essential personal branding, digital, and entrepreneurial skills required to support youth workers in training NEETs. These findings are then used to develop educational materials and resources that cater to the needs of young people in each partner country. Through this comprehensive approach, the project aims to foster civic participation, increase professionalism, recognition, and competitiveness among European youth, ultimately facilitating their successful integration into the labor market.